- William Grant
Glenfiddich Gran Reserva 21-Year-Old Chinese New Year 2022
For Chinese New Year 2022 our team has been fortunate enough to collaborate with some of the biggest whisky brands in the world.
In addition to our two exquisitely illustrated packs for John Walker & Sons King George V and XR21, we also teamed up with Glenfiddich to manufacture some limited-edition packaging for their 21-Year-Old Gran Reserva. This special single malt, which is notable for being matured in Caribbean rum casks, fills the nose with aromas of banana and toffee, and has a palate of ginger, oak and lime.
The pack we crafted for this special whisky has the same structure as our presentation case for Glenfiddich Grand: a super-premium rigid board box with a clever, rotating bottle compartment.
The entire pack is wrapped in premium white art paper, litho-printed with a colourful, dreamlike design by Chinese illustrator Rlon Wang. The design incorporates traditional Chinese New Year imagery, as well as nods to Glenfiddich’s Scottish provenance, making it the perfect encapsulation of this project.
The front face of the pack is particularly detailed, featuring an embellished version of the Glenfiddich stag and gold foil highlights. A small gold ribbon attachment allows the user to pull back the front face and rotate the pack open, revealing the whisky within.
The opulence of the exterior is continued on the interior, with more illustrations printed along the paper lining of the bottle compartment. The bottle itself is held in place between two orange fitments, colour-matched to the shrink capsule on the whisky.
